Search engines perceive websites differently than humans. They are unable to interpret images or convert them into textual content. Instead, search engines index a site by examining the code created with HTML, ASP, PHP, and various other programming languages. A website that predominantly consists of images appears largely blank to a search engine.
At times, the content you perceive as text on a webpage may not actually be text. Certain developers design text in image editing software like Photoshop or Paint Editors, and rather than coding the text, they just upload the image to give it the appearance of HTML.
Let’s take the following website which we had created in the post How to Create an Online Store & Business Website in 30 Minutes
The issue is that the “My Online Furniture” website’s logo isn’t represented as text; it exists solely as an image. Consequently, search engines won’t be able to view it, and they will perceive just an empty space where the image is located. Here’s an example of how a search engine might interpret your site:
A comparable issue arises with audio, video, and Flash animations as well. (Flash is a plugin that enables animated content to run on a website and allows for user interaction.) Certain highly interactive pages that are entirely built in Flash can be nearly undetectable by search engines.
Developing a page on your website that contains numerous images or a lot of flash animations can be suitable depending on your intended audience. For instance, websites focused on image galleries typically aim to display their photos. However, these designs are not optimized for search engines. Therefore, if your business website relies on being discovered by search engines, consider creating several pages with informative text, like “about” pages or even incorporating a business blog into your site. This approach will greatly enhance the visibility and ranking of your site on search engines. Additionally, including text descriptions for images through the alt text attribute can be beneficial for such websites.
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