What is the difference between ‘Organic’ vs Paid Search Engine Listings?

What is the difference between ‘Organic’ & Paid Search Engine Listings?

Every time you conduct a search on search engines, they typically show a mix of organic and paid results in response to user inquiries. The organic results are the primary listings — frequently tagged as “Web Results” or something along those lines. Paid advertisements appear separately on the search results pages and are usually marked as “Sponsored” listings. The search…

Google Analytics | Hosting Column

How to Add Google Analytics to a WordPress Website

In this article, discover how to integrate Google Analytics into a WordPress site. Google Analytics enables website owners to monitor and examine their site’s visitor data. There are several methods to link a WordPress site to a Google Analytics account. 1. Add Google Analytics to WordPress without plugin To monitor your WordPress site with Google Analytics, you need to include…

What is Search Engine Optimization & Why Should I Care?

What is Search Engine Optimization & Why Should I Care?

What is Search Engine Optimization? Search Engine Optimization (SEO) refers to the practice of enhancing both the internal and external elements of a website or web page to boost its organic visibility on search engines. This process includes modifying the website’s HTML code and content to make it more accessible to search engines, and subsequently promoting the site to improve…

How do Search Engines Read a Website

How do Search Engines Read a Website

Search engines perceive websites differently than humans. They are unable to interpret images or convert them into textual content. Instead, search engines index a site by examining the code created with HTML, ASP, PHP, and various other programming languages. A website that predominantly consists of images appears largely blank to a search engine. At times, the content you perceive as…